Jennie Lee
Business Portfolio
About me
Hello! My name is Jennie, and I am a Georgia Gwinnett College alumna with a Bachelors Degree in Business Administration with a concentration in Marketing. During my time at GGC, I've learned to take on several class projects and grew my skills in courses like social media marketing, marketing research, advertising, and global marketing!
In addition to in-class achievements, I have also taken on various responsibilities in the following positions:
I consider myself to be a creative individual who also likes to work with research and data. I enjoy hands-on projects, and love to create graphics and short videos for my friends, my dance group, and my own social media!
Continue to learn more about me and my experiences!
Business experience
I have built up several skills throughout my experiences in different positions I took on in the past 2-3 years.
Brand Identity →
Data Entry & Analysis →
Market Research →
Video Production →
Content Creation →
Event Planning →
Skills & Certifications
Excel
Global Collaborations Certificate by X-Culture
Google Analytics for Beginners Certificate
(Oct. 2023 - Oct. 2026)
Lunar Krew
01
Graphic Design
I am responsible for creating graphics for the Instagram to match with recently uploaded dance videos. I use ProCreate and Pixlr (a free software similar to Adobe Photoshop) as my main editing mediums/software. Each design is catered to the song’s concept while keeping it simple and creative for the team’s feed.
Lunar Krew
02
Video Editing (and directing)
I edit the team’s videos that get uploaded to YouTube on CapCut Desktop. Some videos are co-edited (Batter Up) with other team members, while others are fully edited by myself (Baggy Jeans, Generation).
I also direct the filming for some videos (Baggy Jeans) and coordinate shooting with the videographer with shot notes.
Noon Authentic
01
Social Media
I helped my supervisor develop content for Noon Authentic’s dance intensive event that we hosted in July 2023. I made drafts of the digital event flyer, and also filmed content from the dance workshop for our Instagram story.
The brand also had a clothing drop in October 2023, and I was tasked with creating a social media calendar with content ideas when rolling out the products.
Examples of curated Instagram story content
Noon Authentic
02
Events
For the Noon dance intensive event in July 2023, I collaborated with a fellow intern in creating the timeline leading up to the event, including things we needed to execute on the day of. We planned content for our social media to tease the event a month in advance, and also worked on-site on the day of the event to make sure it was running smoothly. It was extremely rewarding to see our plans come to life through this event.
Noon Authentic
03
Style Production & Execution
I was in charge of curating a styling deck for the photoshoot and behind-the-scenes footage for Noon’s clothing drop in October 2023. I did research on styling and posing, and assisted with planning on how the photoshoot was going to be run.
On photoshoot day, I acted as the production assistant to ensure that shots looked good and that we were running on schedule. I was also in charge of setting up the wardrobe for the models and providing any additional assistance that was needed.
Noon Authentic
04
Market Research
In the early stages of my time at Noon, I executed multiple research analyses of Noon Authentic’s market, potential audience, and other elements. This was to help find Noon’s branding voice and identity as we looked at examples.
I eventually was able to learn how to create future research presentations using Noon’s branding for a seamless way of presenting information to my supervisor.
HALSUG
01
Social Media
As a member of the Instagram team, I contributed to content management, copywriting, and research. As a team, we grew our account followers by 25% and increased engagement by 23% over Summer 2023.
Examples of curated Instagram story content
HALSUG
02
Copywriting, Content, Research
I was always responsible for the posting of our content and copy writing.* These posts contain examples of copy, content ideas, and my other works! Click to check each post out :)
*Graphics were created by HALSUG’s graphic designers.
I do not take credit for these designs.